Posts Tagged ‘Niche Marketing’
10 Ways to Improve Your Business (Part 2)
September 27, 2010 | 
Author As I promised in my earlier article 10 Ways to Improve Your Business (Part 1), here is the second part of it.
Tip 6: Add a New Stream of Income By Exploring Into A New Niche
Let’s say you are in the IM niche and the Weight Loss niche. You may be leaving money on the table by not getting into another hot niche right now, such as holiday gifts, or a completely new niche that will be a permanent income stream, like Acne or Fitness.
Breaking into a new niche can be easy, or it can be difficult depending on how YOU make it. Getting into the acne niche (just as an example), can be as easy as putting up a site or blog about acne. Write several articles or product reviews about acne and acne products. If you cannot do the research and write articles yourself, you can again, outsource them for as low as $4 an article for good quality articles. You can then place Google Adsense ads on your site as well as affiliate links to products that are of good quality, deliver what they promise, convert well and pay good commissions. 60-75% is the norm nowadays for most eBooks and software that are sold through marketplaces like Clickbank.com.
Once you have a site/blog set up with articles/reviews, Adsense and affiliate links, you are good to go! You can promote your new niche site via PPC, or you can write articles (or have them outsourced again) and submit them to EzineArticles.com or any other major article directory. It’s anywhere from 5-10 hours worth of work to get it going, and it can cost you little to nothing and you will have a new revenue stream that will potentially bring in long term revenue.
So what if you fail? That is what business and being successful is all about, trial and error. Successes and failures, there is no such thing as a perfect world. And most of the time if you pick a good niche follow your goals and stay focused you will succeed.
Tip 7: Find New Prospects For Your Business
You cannot achieve more success, earn more money, or anything of the sort if you don’t seek out the opportunities and then grab them! There is a ton of prospecting for you to do from now and until you retire. Prospecting can come in many forms, you can do it small scale and seek out clients locally and on places like the Warrior Forum, who need services or products that you can offer them. Or, it can be done on a larger scale where you look to land some JV’s (Joint Ventures) or invest in a business, find new niches, etc.
Go out there and see what’s hot — and what people want. It’s very easy to stick with what you already know and are routinely doing on a daily or weekly basis. But, if you take the time to prospect a little bit, and pretend like it is the beginning of your online career again and you are super enthusiastic about all the fresh opportunities and money making ideas that are surrounding you. You will surely find a thing or two that will lead to a long term income and profit stream.
Remember, we’re beefing up your business here, I am not saying to do these types of things all the time. But once every year or couple years is a good time to update, upgrade and take your business to the next level, no matter how small or large your business is. So, start prospecting for new clients.
Tip 8: Use The Power of ‘Double Effect’ In Your Business
So, what is the ‘double effect’ all about? Let me explain it with an example. If you write articles to promote your website and it is working very well for you, what could you do to double that success? Simple. Outsource the exact number of articles that you write, so if you write 5 articles, outsource 5 articles and now you’ll have 10 articles. This will mean that your efforts, as well as your traffic, as well as your PROFITS, will double.
Okay, so even if they don’t double per se, what if they improved by 150%? That would still be MORE profit in your pocket at the end of the day. You don’t even have to outsource or pay money to get double the work done sometimes. You can write the whole 10 yourself instead of just writing 5, or you can have a friend, family member or significant other help write for you as well, provided you give them a little bit of training.
What else could you do in your online business world that could DOUBLE your profits?
Can you come out with two videos instead of just one?
Can you market to 2 niches instead of one?
Can you charge double for one of your products or services instead of possibly selling yourself short?
Can you possibly (with the help of some outsourcing) pull off two launches instead of one this year?
Can you put up a website AND a blog instead of just one or the other?
Could you possibly double your PPC Advertising budget, or raise it by any %?
Any of the above tactics would either double your profits or increase them significantly, so there is no reason to ignore the magical potential of the ‘Double Effect.’
I personally have my friend help me write articles. If I were to write only 5 or 10 a day myself, I would be at a certain level. But since she also writes that many each day, my efforts are doubled, my traffic is doubled, my response is doubled and therefore…my PROFIT is doubled.
Again, it isn’t rocket science, but it works and it is a perspective that you should give a try.
What if you took it even further and made a ‘TRIPLE EFFECT’? That would take a little bit more outsourcing, or tripling the amount of hours you work to accomplish, but triple the income doesn’t sound bad to me. Most people don’t DO that much work online, so doubling their efforts or even tripling their efforts wouldn’t really be that difficult to do. For a more advanced marketer, maybe doubling a few things here and there such as the amount of articles submitted per month or the doubling the price of a product — while adding a bonus to compensate of course. 
Tip 9: Get With The Times
A lot of internet marketers stick to what has made them money ‘in the past’ or they follow a business model that worked for somebody else, ‘in the past.’ What matters is right now. If a new product comes out tomorrow that sweeps the nation and everybody MUST have one — your job as a marketer is to go out there and market it! Why would you stay back and market beepers or pagers, when iPad is the latest and greatest?
Getting with the times is an essential part of your business — online or offline — and it will most certainly result in improving your business and your profits increasing. Here are some things you can do to ‘Get With the Times’ as far as your internet business is concerned:
- Be involved in social networks like Facebook and Twitter
- Get into video marketing
- Use Web 2.0 techniques
- Make your site look modern!
- Have video on your site, as well as new looking Web 2.0 graphics
- Sell Products that are popular NOW, in the current time (day, week, month)
- Follow the latest rule changes so you can keep up with effective SEO techniques
(A lot of people use very outdated SEO tactics that don’t work anymore).
- Build a list of opt-in subscribers using a squeeze page
- And anything else that is new, groundbreaking, effective, creative and profitable!
Tip 10: Learn A New Skill
This is one of my favorite tip. By learning a new skill (that there is a demand for), there is no way that you will not only improve your business but also it will increase your profits in the upcoming months and years. Personally, I think that copywriting is the best skill you could possibly learn, or at very least brush up on. If you can write effective sales copy, not only can you make a lot of money by writing the sales letters to promote your own products or affiliate promotions, but you can also charge an arm and a leg for your sales copywriting services.
If copywriting is to time consuming of a venture for you to get into, or you are not interested in it at all, there are many skills you can learn that can make you money right on the Warrior Forum itself, or on other Freelance websites as well as offline — such as:
- Web design
- Article writing
- Graphic design
- SEO Techniques
- LSI Techniques
- Learn some Time Management skills
- .PHP, MySQL, HTML, Java, Flash, Ruby on Rails, or any of these related skills are highly sought after and pay very well
- How to create your own product
- How to land a JV
- And again, anything creative that you can come up with!
Whether you learn the new skill to use solely in your own advertising campaigns or so that you can sell your services — you will profit highly from acquiring one of these skills. If you learn the skill to use for yourself, you will save a ton of money on outsourcing, therefore your profits will have increased. Or, if you learn the skill in order to sell your services you will also (obviously) profit greatly from that route.
For instance, take article writing. If you learn how to do this simple skill, you can profit in at least 3 ways that I can think of off the top of my head:
1. Writing articles for yourself to promote your products/services, etc.
2. Saving money by not having to outsource
3. Selling your article writing services for even more profit
You will leave money on the table again if you don’t learn a new skill this year. How many times do we leave money on the table on a daily basis? Think about it. All these extra nooks and crannies that we can squeeze profits and long term income streams out of can really add up to a lot, and make a significant difference in the success of one’s business.
It is clear that we all can improve our business and increase our profits in one way or another, no matter how successful or unsuccessful we have been in the past. The past is over and done with. What matters is the present, which is what shapes the future. The future is important because it determines where we will be in a year, two years, five and ten years down the road. Will you be happy? Healthy? Wealthy? It’s up to you in a lot of ways.
Taking action is always the most important factor in the end, no matter how great of an idea or plan you have in mind. So that’s all for now. Hope you will apply whatever I have shared in this two posts. Please feel free to leave your comments regarding today’s post. Thank you. May God Bless You All! 
To Your Great Success,
Nithiyaah
10 Easy Ways to Improve Your Business (Part 1)
Hello there,
How are you all over there? I hope you guys are doing great. Anyway, I’m very sorry for not updating my blog regularly as how I used to do. Due to some unavoidable reasons like internet connection problems, I could not update my blog on time. Don’t worry, from now onwards I’ll be updating my blog with good and quality contents. So, today I’m writing an article on ’10 Ways to Improve Your Business’. But due to the length of the article, I’m breaking it into 2 parts. Today, you can read the first part of this article.
There are many ways we as marketers can do in order to improve our business and increase our business profits. If we aren’t doing everything we possibly can to make the most out of our businesses, then we are leaving money on the table for our competitors. It’s not a rocket science and it certainly isn’t difficult to understand. So, here are the first 5 Ways to Improve Your Business.
Tip 1: Give PRIORITIZE to your Business
The first way in improving your business that I would like to share with you, is that you must ‘prioritize’ when you are working or conducting your business. This can be done in a lot of ways and in a lot of different aspects.
For instance, what is a bigger priority, hanging out on the Warrior Forum’s Main Discussion section, OR writing an article (or two or three!) to promote your website, product or services? Obviously the latter should be a higher priority, but which one do you often choose to do instead? An article can be written in anywhere from 15 minutes, to an hour. Even I find myself spending anywhere from 10 minutes to several hours on the forum when I could be doing much more for my business. (Not that the information on the forum doesn’t help your business, because it very much does!).
This is just one example of something you can do to prioritize your TIME better. You can also prioritize other things just as strategically. You can prioritize which projects or tasks you will work on first and in order of importance.
One problem that many marketers (and Warriors) face, is checking their stats or email much more often than needed, which takes them away from important tasks that should be getting done.
Tip 2: Add a NEW MARKETING TECHNIQUE To Your Present Marketing Techniques
This way is an extremely effective one. Let’s say you have 4 main marketing techniques that you use to promote your business. Just as an example, let’s say those 4 techniques were:
1. Pay-Per-Click Advertising (PPC)
2. Classified Ads (Craigslist, etc.)
3. Social Network Marketing
4. Blogging
This is an excellent group of advertising techniques to combine and implement. But, what if you were to add another marketing technique in there, such as article writing for example. That would make it 5 methods instead of 4, making your new ‘article marketing’ method encompass a whopping 20% of your advertising!
That means you can add a lot of business and increase your profits by a significant amount by adding new marketing techniques to your existing campaign.
You can add more than one marketing technique for even better results. There are many marketing techniques that are great to add to your list, like:
- SEO
- Link Building
- Article Writing
- PPC
- Blogging
- Social Network Marketing
- Classified Ad Marketing
- Offline Marketing (Business Cards, Flyers, Car Magnet, etc.)
- Offline Newspaper Classified Ads
- Answer Board Marketing
- Video Marketing (YouTube Marketing, etc.)
- Building a List
- Landing a JV
- Email Marketing
- Forum Marketing (Other than IM Niche)
- Outsourcing
- Etc.
There are more, but I am sure there is at least ONE of the above things that you are not doing at all, or not doing enough of. If you add one or more of the above marketing methods to your existing marketing efforts, I guarantee you will increase your profits and improve your business.
Tip 3: OUTSOURCING your Business for more profits
Every successful person and/or corporation is involved in outsourcing of some sort. Usually, this is the very key that allows them to achieve the level of success that they do. If the owner of the Ford Motor Company had to make all the cars himself, do you think the company would be where they are today? The fact that they can outsource their work to enough people, who know what they are doing, makes them able to reach the success level that they desire.
You’ve heard the term, “Two heads are better than one.” This rings true in a lot of aspects of life. It’s kind of like that will outsourcing. If you can write 5 articles a day, that is great. However, if you can write 5 a day, and outsource another 5 articles per day, then that makes it 10 articles a day, instead of 5.
That just DOUBLED your marketing efforts right there, so as I said in the title of this report…You will increase your profits and enhance your business if you implement these tips. If you DOUBLE your output, you will have DOUBLE the results. Imagine if you outsourced a lot more often, or on a broader scale. Also, outsourcing will allow you to use the millionaire mindset of knowing that there are people out there who can do a better job than you can when it comes to certain tasks or skills. So instead of competing against these people, hire them! There are few places to name here. They are elance.com and guru.com. Another place you can outsource almost anything for $5 only is fiverr.com. Go ahead and give a try!
Tip 4: Use the Power of Video Marketing
If you have not yet gotten into video marketing yet, this is SERIOUSLY the time to do so. Again, this is something else that can also be outsourced or done quite easily by yourself, at home. YouTube.com is owned by Google and everybody knows how fast your video gets indexed by Google for a specific keyword(s), and the traffic that a single video can generate.
If you are thinking that there is NO way that you can get involved in video marketing, because you just don’t have the skills, equipment, or money – Then, think again.. If you’ve ever filmed a friend or family member with a digital video camera or one of those camcorders from the 1980s, then you also can be a video marketer.
Basically, you can use a simple digital camera that has video capabilities, or you can borrow one from a friend (I am sure someone you know has one!). You can even ask them to help film you and get them in on it. All you have to do is talk for a few minutes about whatever niche market you are in. You can give away tips, advice, or give a product review for a product that you are promoting. It can be either a product or service that you created, or one that you are promoting as an affiliate of course.
Putting the KEYWORD that you are targeting in the TITLE of the video is the best way to get your video listed on the search engines (Google) the fastest and highest ranking. There are also keyword tags that you can input in the ‘tags’ section of your video. It is very easy to get a FREE account with YouTube.com and it is also very easy and FREE to post as many videos as you like! This is a very powerful marketing tool right at your fingertips, and it’s free.
In addition, once you post a video to YouTube, not only will you receive traffic to your video from YouTube surfers, but also from Google searchers…But you will also be able to place the video in your website. They give you the embedded HTML code for you to simply ‘copy and paste’ into your website and/or blog. This gives your website the power of video — without costing you a dime! You are surely leaving money on the table if you do not get involved with video marketing. So, get into it before it is too late!
This is another gret tip in improving your business and increase your Profits in the upcoming year(s).
Tip 5: Using Offline Marketing Methods
This is a method that I myself have involved in. You would be surprised at how well this actually works, for MANY online niches. The ones that work best are:
- Make Money Online Opportunities
- Work from Home
- Weight Loss
- Travel
- Health/Fitness
- Beauty
There are quite a number of ways you can market your online business, offline. A very basic way is to have business cards made with your website address (URL) on the card nice and big. Leaving these business cards in the appropriate places (provided you have permission) works wonders!
For instance, if you have a website that is in the ‘make money online’ niche, the best places to leave your business cards would be next to things that have to do with money. Next to the scratch-off lottery tickets at a convenient store or gas station is an excellent place to put a stack of cards that says “Make Money Online, Work From Home” or something related and more specific, such as “Earn $500 from Home!” and of course have your website URL nice and bold.
This can generate a lot of website traffic that you may have NEVER got if you hadn’t put business cards in these key places. The weight loss niche is also a hot one. You can leave business cards at ice cream shops, burger places, gyms, spas, gas stations, convenient stores, etc. and get a great response as well.
Besides business cards there are: Flyers, Car Magnets, Signs, Newspaper Ads, Television or Radio Ads (can get a little expensive, but can also produce excellent results). Getting a local radio station to mention your URL and a brief description or sales pitch for your site can get you a lot of business and be very much worth a couple thousand dollars.
You can get as creative as you want with offline promotions. You can do direct mailing, put little signs in the ground where there is a lot of traffic (similar to the campaigning signs you see around everywhere only advertising your site). It is important that you do not break any city, county or federal rules and laws in your marketing efforts so always do your research as to what is allowed and what isn’t. So, play with this safely.
As I told you earlier in this article, I have given you the 1st part of 10 Easy Ways to Improve Your Business. In my upcoming article, you will learn another powerful yet easy to implement ways to improve your online business. So, stay tuned with me!
Thanks for checking out my blog post. Please leave your comments and thoughts about today’s article without any hesitation. OK Guys, take care.. God Bless You All
To Your Great Success,
Nithiyaah
True Story: Spent 100′s of Dollars but never made a dime in online :-(
Hello everyone,
Hope you all are doing great. First of all, my sincere apologies to all of you for not updating my blog for the past few days. Well, I have been very busy working with an offline client in setting up their business site. Don’t worry, of course I’ll provide the site’s url for you to check out the site once everything is completed.
Today, I have something important to share with you. Due to the heavy economy blow, alot of people are starting to turn towards Internet with the hope of earning some extra quick cash. But, the reality is more people are losing more money rather than earning money. This is what happened to one of my close friend. Few days ago, I managed to catch up one of my old friend in a family gathering. We chat for a long time and I found out that she is not cheerful and happy like how she used to be last time. So, I met her again and sat with her and talked about her problems.
I was shocked when I heard she spent so much of money in the Internet with the hope of making money. She has been suffering from information overload and she also has been an opportunist rather than a strategist in her online business. Man! Would you believe it she has been spending more than hundreds of dollars every month to grab all the latest things from the Internet Marketing niche. While she was describing how much she is suffering from this current situation, I really feel very bad for her. She asked me whether I can help her out from this. Then, I started explaining how things really works in the IM. She was surprised when I explained the truth to her. Do you also want to know the truth? Well, the truth is ‘you can make money online easily in any niche except making money in online niche’. Some of you won’t believe this. But, trust me. This is the ultimate truth and you can ask any Internet Marketer that you are close to.
Again, my friend asked ‘in which niche should I concentrate into? I told her try to find what interests you first and try to do some market research on it whether there is a market or not. She feel bit relieved and asked my favour and I also don’t hesitate to offer my favour. We started talking about things like IM, product creation, ebay and the list go on and on. At the end of the conversation, my friend able to decide in what niche she wanna invade and I was hired by her to set up her new niche site.
Do you guys would like to know what is my friend’s site all about? Well, it is an art craft site and it also contains some health products. Our site is still under construction. Since these artcrafts are physical products, she can even sell her stuffs in ebay too. Currently, I’m working with her for her new project. I will provide you the site url once everything is ready. For the time being, the site is still under construction. I even advised her to start within Malaysia first then once she is well established she can even move forward to the International level.
So, what’s the moral of the story? My first advise is stop spending money on other’s products and rethink what niche suits you well. Then, try to work on within the niche and come up with your own product or service where you can serve the selected niche market. That’s it! You are on the way to your own success! Hope this message has given you a big alarm in spending your money in online.
I always say this to my customers:
Think wisely!
Decide Rightly!
Work it out for Your own profit!
Ok guys, that’s all for now. Talk to you guys very soon. Take care. Meanwhile, feel free to leave your comments and thoughts about this article. Thank you. May God Bless You and Your Loved Ones!
To Your Great Success,
Nithiyaah
Posted in internet marketing, Niche Marketing, Personal Development | 
Tags: internet marketing, Niche Marketing, Personal Development | 
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